Buzz was that Microsoft’s last three ads changed the effectiveness of Apple’s “I’m a PC/I’m a Mac” ads. To recap: the first Seinfeld/Gates “Churro” ad left the techies wondering WTF and the general public wondering when Gates and Seinfeld’s new sitcom was going to be airing. The general public got their wish with the second [...]
Microsoft: If You Have To Spend Time & Money Saying, “I’m Cool Too,” Then You Aren’t
Microsoft Says “Let Them Eat Cake”
Microsoft proves that even if you spend $300 million, you can’t make viewers think that Microsoft is cool, no matter how much Bill Gates wiggles his butt. It’s one-whole minute of scripted “banter” about Conquistador shoes before the 10-million dollar man, Jerry Sienfeld, asks Gates, “I imagine over the years you’ve mind-melded your magnum Jupiter [...]
Microsoft’s “Mojave” Bait-and-Switch
What does it mean when you have to fake your customers into trying your product? You’d think that the most influential, powerful software company in the whole world would be able to promote it’s flagship product without resorting to tricks… Basically Microsoft brought in a number of XP users to show them their new OS, [...]
You Want Me to Trust These Guys With My Computer?
Is there any question that the boys in Redmond are dorks? Yeah, overall pretty damn successful and very smart, but thank God one doesn’t have to trust the future of personal computer tech to these wanna-bees. Yikes. And just in case you think that the embedded video is not indicative of the company, check out [...]
The “New Version” Solution
I don’t know how I stumbled onto this video but it seem apropos considering that I just finished teaching my students about PowerPoint. More comments after the video. Enjoy… So this guy has a horrible nightmare about everything that could possibly go wrong with a PowerPoint presentation. Actually most of what goes wrong would take [...]
I Can’t Keep Up – Another Way to Put XP on a Mac!
I have to be a bit of a nut-case to even be spending any brain-cell activity on this one. On a recent “Your Mac Life“ a program called “CrossOver“ (by a company called CodeWeavers, was introduced that boasts of letting the user run Windows applications on a mac without having any trace of the actual [...]
tables & chairs
I fired up TurboCAD one more time, stared at the rectangular tool, made a couple attempts to get the four walls and decided that this was just not worth it. I launched Parallels (an application that opens a Windows workspace/window and lets me run windows applications on my Intel Mac while still running my mac [...]




Joseph Bustillos